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Head of Marketing

at The Finance Company PLC

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"The Finance Company PLC" is the oldest Finance Company in Sri Lanka and over the years the Company has become a trusted household name. Today, The Company has the largest asset base in the non - bank financial sector. With an ever expanding customer base, the Company continues to diversify its business in the areas of Finance, Real Estate and Education in order to cater to its clients' needs. With the new restructuring drive, under the leadership of new Board appointed by the Monetary Board of the Central Bank of Sri Lanka, the Company's objective is to build a stronger business base and make it the market leader in the industry. 

With this in mind, we are on the lookout for exceptional, versatile & result oriented individual, who could be a part of our team of professionals. We pride ourselves in providing a stimulating and rewarding work environment, with ample opportunities for both professional and personal growth. 

Head of Marketing

The ideal candidate should have a strong background in the field of Marketing with the exposure to sales management in the financial industry and a proven track record in brand development experience. He / She also should possess excellent communication and people management skills, which in turn would contribute towards achieving targets. An outgoing personality, the ability to motivate others and a professional approach to the job, is also a prerequisite. 

Key Job Responsibilities:

  • Develop and execute Annual Marketing Plan with overall marketing strategies to ensure the achievement of goals, to determine the budget targets.
  • Evaluate sales forecast, marketing expenditure and profit forecast and keep the Management informed of the progress on monthly basis and if necessary make recommendations for an alternative course of action.
  • Track the changing customer behaviors and recommend new product development that include modifications of existing products through continuous review of market conditions, market analysis /opportunities. 
  • Initiate and develop media strategy and media promotional plans in consultation with other Heads of Departments and liaise with the advertising agency and other relevant authorities for on-going Marketing/ advertising campaigns.
  • Constantly seek new avenues to promote the Company's products and initiate products changes to cater to the changing Market / customer requirements. 

Qualifications and Experience:

  • A degree from a recognized university and/or be a member of the Chartered institute of Marketing — UK or the Sri Lanka Institute of Marketing or equivalent.
  • Post Graduate qualification in Marketing or Management would be an added advantage.
  • Minimum of Ten (10) years of post qualifying experience in Sales & Marketing preferably Six (6) years experience in similar capacity. 

Age: preferably below 45 years 

The chosen candidate will be entitled to an attractive remuneration package, along with other Company benefits which are in line with this position. 

Only the short listed candidates will be called for interviews. 

The post applied for should be clearly indicated on the top left corner of the envelope and forward your detailed CV within Seven (7) days, indicating names of two non-related referees to; 

Head of Human Resources 
The Finance Company PLC
The Finance House
No. 55, Lauries Place
R.A. De Mel Mawatha
Colombo 04.

or e-mail to: hrd@thefinance.lk


Valid Until: Jan 13, 2015
Categorized Under:
Marketing Jobs