SEM Manager

at Affno

SEM Manager

As the SEM Manager, you will need to manage all aspects of search engine marketing including but not limited to keyword management, creation of champaign messaging, bidding strategies, creative testing, competitor research, and analytics. You will have the opportunity to work with some of the top Sri Lankan brands and an established overseas client base.

Key Responsibilities:

• Manage day-to-day search marketing and paid social activities across multiple search engines and social media platforms
• Plan and implement campaigns, manage budgets
• Conduct performance reviews and optimization of client paid search campaigns
• Develop short and long-term paid search account strategies and roadmaps
• Execute day-to-day tactics that increase revenue, site traffic, conversion and margins
• Perform keyword research, review and edit creative copy, review and analyse website performance metrics and optimization campaigns
• Grow and optimize our portfolio through testing with ad copy, display ads, landing pages, bidding strategies, negative key wording etc

Experience & Qualification

• 4+ years of industry experience in Search Engine Marketing
• AdWords Qualified individual
• Advanced skills in Google AdWords
• Experience in running remarketing via Adroll is desirable
• Experience in Google Shopping campaigns is desirable
• Experience in Facebook Campaign Management is desirable

All applications will be treated with strict confidentiality. Visit http://www.affno.com to apply. 

Valid Until: Jul 23, 2015
Categorized Under:
IT Jobs